When a real estate agent wants to market to seller prospects, what is the best strategy for generating listing leads? Most companies that offer listing lead generation services will farm lists of contacts, but the quality of those contacts isn’t guaranteed in the least.
The proven proprietary algorithm used by Offrs.com processes over 200 points of data for every home in your area compiled from the 10 largest data providers in the U.S. to deliver a comprehensive list of seller prospects. With the list of properties that are highly likely to sell in the next 12 months, agents receive the property owners’ contact information and other vital information to begin reaching out to them. But having a way to reach prospects is only the beginning of the pathway to conversion.
Realtors and agents know the number one key to selling someone on your services is building a meaningful relationship. Sending out mass mailers when it comes to establishing yourself in the area isn’t the recommended approach anymore. Not to worry though. While the channels to reaching your audience have changed in the digital age, the game is still the same.
The benefit of using services like Offrs.com is that you’ve already been invited to the right party so you can meet the right people. It’s all a matter of what you do with the conversation that converts your prospects into leads, and your leads into closed sales.
We’re not saying you have to be a professional pick-up artist to increase your chances of being successful in this arena. We’re actually here to tell you the opposite – speaking directly and personally will go much further for your cause. Define what makes you unique and discover what marketing strategies make you stand out in a saturated market place.
Consumer research has shown that potential clients want to know that a marketer has researched them and knows how to speak their language. In a content-loaded society, you can’t afford to be deliver generic, impersonal messages if you want to build a relationship. With a targeted list of selling prospects, your marketing efforts can become more concentrated and focused on the personal relationships that you can form rather than compiling the biggest lead list.
Introducing yourself and inviting a potential client to contact you with any questions they may have is a better approach than a bland corporate branded mailer. You’re not a template. You’re not a robot. You’re a person with individual interests. Just like your clients are real people, not just search results or listings. Connect with them on the most basic human level and let them know that it’s your goal to get to know them better.
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