Friday 14 October 2016

Offrs.com Announces R.O.O.F. - Real Estate Office of the Future

Offrs.com launches first artificial intelligence driven assistant for real estate brokerages.
offrs.com, the leader in Smart Data and Marketing for real estate, today announced the launch of their artificial intelligence driven system for real estate brokerages. The official launch event takes place at the historic Ritz Theater in Austin, TX, during the annual Keller Williams Mega Camp. This launch party will also unveil, “Raia,” an artificial intelligence assistant that provides marketing automation for real estate brokerages and agents they serve helping them create the real estate office of the future.
"The genesis of ROOF started with predictive analytics and our ability to marry big data with marketing for real estate agents, but today we are excited to launch the first artificially intelligent real estate assistant for brokers - RAIA. She will help brokerages own the future of Real Estate,” said offrs.com Co-founder, Rich Swier.
Artificial Intelligence has begun to surface in applications in many industries, but this will be the first artificially intelligent assistant for real estate agents and brokers that will help them execute important tasks required to grow their business. RAIA will help increase production, improve marketing and be the primary driver for the real estate office of the future.
“We believe we’re solving an enormous business challenge for brokerages by providing data and metric driven business solutions specifically designed to transform our clients into real estate offices of the future. The bleeding edge of technology is where offrs.com is positioned and the opportunity is here for brokerages, now,” said offrs.com Co-founder, Mark Dickson.
The ROOF program combines predictive analytics, artificial intelligence and machine learning algorithms to help brokerages identify, target and touch prospective sellers. In addition to providing Smart Data and a robust prospecting platform, the ROOF program also provides automated services that create a systematic approach to lead generation. “Imagine having a digital assistant leveraging artificial intelligence to enhance fully automated outreach each and every day for a brokerage. We are not just predicting the future, we will be building the future for our customers. The ROOF program is going to ‘wow’ brokerage owners,” said offrs.com VP National Business Development, Frank Chimento.
About offrs.com
Since 2012, offrs.com has been a leading provider of Smart Data and Marketing products and services for real estate agents and brokerages. With flagship programs like R.O.O.F. (Real Estate Office of the Future) offrs.com leverages artificial intelligence to automate lead generation for real estate brokerages and agents. Offrs.com serves thousands of real estate professionals from all major national franchise brands and large independent real estate brokerages.
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offrs.com Launches First Ten Real Estate Offices of the Future

Leveraging Artificial Intelligence and predictive analytics, offrs.com works with top brokers to launch R.O.O.F. in major cities across the United States to revolutionize lead generation.
Today offrs.com announced the launch of the first ten Real Estate Offices of the Future (a.k.a. R.O.O.F.). Each R.O.O.F. is provided exclusive access to the offrs.com smart data platform and marketing platform. R.O.O.F. clients also benefit from offrs.com’s patent-pending algorithm that predicts future listings and automates lead generation.
"The primary reason we have so much interest in ROOF is because we have automated lead generation for real estate agents and brokers. We leverage big data, machine learning algorithms and automated prospecting to identify home owners looking to sell. " stated Mark Dickson, CEO of offrs.com.
offrs.com has already deployed a ROOF in multiple major markets including Seattle, Los Angeles, New York, Washington, D.C., Tampa and Miami. The first Real Estate Offices of the Future include industry leaders from REMAX, Keller Williams, Berkshire Hathaway HomeServices and members of the Leading Real Estate Companies of the World network.
During the first month of the ROOF program, offrs.com identified more than 1,000 potential listings with a combined market value of over $600,000,000 (and $18,000,000 in gross commission income) for R.O.O.F. clients.
"We see the ROOF program transforming how every real estate office will do lead generation in the future. By combining the power of artificial intelligence and a proven marketing program we will enable our brokerages to be first in line for every listing," claims Rich Swier, Chief Visionary of ROOF.
Search portals like Zillow.com and Realtor.com are the market leaders in buyer lead generation, but until now, no other company has provided a solution for systematically generating seller leads. Currently, 80% of seller leads are created through referrals and existing relationships but recently research has suggested that over 50% of seller leads in the next five years will be driven by predictive analytics and artificial intelligence.
"In the United States over 5,000,000 homes are sold each year and the opportunity to be the leader in not only predicting who will sell, but also connecting the seller to a quality Real Estate Office of the Future, is exciting to us. " concludes Mark Dickson.
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Wednesday 5 October 2016

Smart Data Real Estate and the Future of Real Estate Marketing

Nearly 90% of realtors use direct mailers as one of their marketing outreach methods. What many of these realtors may not know or realize is that a mass mailing has one of the lowest conversion rates when it comes to generating real estate seller leads.
Nearly 90% of realtors use direct mailers as one of their marketing outreach methods. What many of these realtors may not know or realize is that a mass mailing has one of the lowest conversion rates when it comes to generating real estate seller leads.
Some realtors send out a mailer to every door in the area any time they get a new listing to use it as a testimonial for their business acumen. Smart data real estate strategy has proven time and time again that prospects don’t respond to generic mailers, but rather to specialized marketing campaigns. That’s another reason why digital advertising isn’t a one-shot guaranteed lead generation method either.
Banner ads and email lists without a carefully crafted message that accurately represents the brand and speaks to the potential seller is likely to fail to convert real estate internet leads as well. These methods often come up short for conversion because the demographic didn’t necessarily ask for it. Another reason digital campaigns without a clear message are overlooked is that there’s no call to action.
Mark Dickson, co-founder of Offrs.com, recommends realtors give their own copy a “smell test” to analyze the content they are sending out and honestly think about how they would respond to it if they received it in their inbox or mailbox. Too often, realtors focus more on their logo and get that confused as the main representation of their brand when in fact their communication methods and content are an even stronger factor.
“Your brand is your messaging – it’s everything you send out,” Dickson says.
When creating specialized messages, you can use smart data real estate to build better relationships. Offrs.com territory filters allow you to subdivide an area based on specific demographic criteria. It’s not just about discovering listing leads. The future of marketing with smart data involves word of mouth referrals just like “old school” real estate marketing.
Investor properties and word on the street (literally) are ways that agents who market to the leads brought in by Offrs.com territories can get more business and leverage their exposure in a specific area. While realtors and their ISAs might get about 100 phone calls logged each month, the Offrs.com automated call system makes 1000 calls a month to generate and verify potential seller leads on behalf of our territory licensees.
Realtors and agents don’t always have time to be their own marketers and telemarketers. In fact, Offrs.com co-founder Rich Swier, Jr. points out that agents who outsource these tasks see the most success because they have more time to build actual relationships and close sales rather than generate leads through marketing.
Dickson reiterates that consistency is key for the success of a long-term marketing campaign. “A lot of times people give up too quickly,” says Dickson. Some of the most successful realtors have seen their success materialize over the course of years rather than a shotgun approach to their initial touch campaigns. Swier also provides insight about “the hill effect” of initially taking the time to gear up early campaigns and build the right, meaningful relationships to get over the hill and see the referrals and dividends come through thereafter. Continuously marketing is necessary to keep the pipeline filled and that’s where the consistency concept is lost on a lot of realtors who are not familiar with marketing and business development but want to simply close deals.
Watch the full video of this conversation (“Episode 2: The Future of Marketing”) to get all of the insightful advice shared between Offrs.com co-founders Mark Dickson and Rich Swier, Jr.
Get better seller leads today. Schedule a demo with one of our consultants and find out how Offrs.com can take your real estate business to the next level.
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offrs.com Reviews on Glassdoor.com

offrs.com achieves 5 star ratings and reviews on Glassdoor.com
offrs.com is proud to have achieved a high ranking on Glassdoor.com. We pride ourselves on building great products with great people. We have maintained a 5 star rating with Glassdoor.com since we started.
What is Glassdoor?
Glassdoor is one of the fastest growing jobs and recruiting sites which has reviews by employees and vendors.
Glassdoor holds a growing database of millions of company reviews, CEO approval ratings and reviews, salary reports, interview reviews and questions, benefits reviews, office photos and more. Unlike other jobs sites, all of this information is entirely shared by those who know a company best — the employees. Add to that millions of the latest jobs — no other site allows you to see which employers are hiring, what it's really like to work or interview there according to employees, and how much you could earn.
Who is offrs.com
Since 2012, offrs.com has been a leading provider of Smart Data and Marketing products and services for real estate agents and brokerages. With flagship programs like R.O.O.F. (Real Estate Office of the Future) offrs.com leverages artificial intelligence to automate lead generation for real estate brokerages and agents. Offrs.com serves thousands of real estate professionals from all major national franchise brands and large independent real estate brokerages.
Visit here for more Detail about Offrs Reviewsoffrs