Thursday 19 January 2017

Offrs.com Announces R.O.O.F. - Real Estate Office of the Future

The genesis of ROOF started with predictive analytics and our ability to marry big data with marketing for real estate agents, but today we are excited to launch the first artificially intelligent real estate assistant for brokers - RAIA. She will help brokerages own the future of Real Estate," said offrs.com Co-founder, Rich Swier.
Artificial Intelligence has begun to surface in applications in many industries, but this will be the first artificially intelligent assistant for real estate agents and brokers that will help them execute important tasks need to grow their business. RAIA will be help increase production, improve marketing and be the primary driver for the real estate office of the future.
"We believe we're solving an enormous business challenge for brokerages by providing data and metric driven business solutions specifically designed to transform our clients into real estate offices of the future. The bleeding edge of technology is where offrs.com is positioned and the opportunity is here for brokerages, now," said offrs.com Co-founder, Mark Dickson.
The ROOF program combines predictive analytics, artificial intelligence and machine learning algorithms to help brokerages identify, target and touch prospective sellers. In addition to providing Smart Data and a robust prospecting platform, the ROOF program also provides automated services that create a systematic approach to lead generation. 
"Imagine having a digital assistant leveraging artificial intelligence to enhance fully automated outreach each and every day for a brokerage. We are not just predicting the future, we will be building the future for our customers. The ROOF program is going to 'wow' brokerage owners," said offrs.com VP National Business Development, Frank Chimento.
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Tuesday 17 January 2017

YOU'RE INVITED TO THE PARTY!

When a real estate agent wants to market to seller prospects, what is the best strategy for generating listing leads? Most companies that offer listing lead generation services will farm lists of contacts, but the quality of those contacts isn’t guaranteed in the least.
The proven proprietary algorithm used by Offrs.com processes over 200 points of data for every home in your area compiled from the 10 largest data providers in the U.S. to deliver a comprehensive list of seller prospects. With the list of properties that are highly likely to sell in the next 12 months, agents receive the property owners’ contact information and other vital information to begin reaching out to them. But having a way to reach prospects is only the beginning of the pathway to conversion.
Realtors and agents know the number one key to selling someone on your services is building a meaningful relationship. Sending out mass mailers when it comes to establishing yourself in the area isn’t the recommended approach anymore. Not to worry though. While the channels to reaching your audience have changed in the digital age, the game is still the same.
The benefit of using services like Offrs.com is that you’ve already been invited to the right party so you can meet the right people. It’s all a matter of what you do with the conversation that converts your prospects into leads, and your leads into closed sales.
We’re not saying you have to be a professional pick-up artist to increase your chances of being successful in this arena. We’re actually here to tell you the opposite – speaking directly and personally will go much further for your cause. Define what makes you unique and discover what marketing strategies make you stand out in a saturated market place.
Consumer research has shown that potential clients want to know that a marketer has researched them and knows how to speak their language. In a content-loaded society, you can’t afford to be deliver generic, impersonal messages if you want to build a relationship. With a targeted list of selling prospects, your marketing efforts can become more concentrated and focused on the personal relationships that you can form rather than compiling the biggest lead list.
Introducing yourself and inviting a potential client to contact you with any questions they may have is a better approach than a bland corporate branded mailer. You’re not a template. You’re not a robot. You’re a person with individual interests. Just like your clients are real people, not just search results or listings. Connect with them on the most basic human level and let them know that it’s your goal to get to know them better.
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Wednesday 11 January 2017

LEAD GENERATION ON GOOGLE AND FACEBOOK

There are a lot of companies offering Lead Generation solutions that leverage ad networks like Google and Facebook. I thought it would be helpful to provide some insight into how these systems work, and some important tips every real estate agent should know before investing in an online ad campaign.
First it's important to know the basics. How do Online Ad Campaigns work:
First you choose an Ad Platform (The big ones are Facebook and Google, but there are others) Second you develop your Ad and the Call to Action (what is going to get them to click?) Third, you need a Landing Page (something that speeks to the Call to Action). Most people send clicks to the home page of their website, but this can hurt your conversion rate. Ok. So now you have a good idea of the basic needs of an online campaign. AD PLATFORM + AD + LANDING PAGE.
Now it's important to understand the "User Behavior" of different ad platforms too. Not all ad platforms are created equal. The mind set and the user experience of every website is different. Here are the basic differences

OFFRS.COM VOTED BEST PREDICTIVE ANALYTICS PLATFORM FOR REAL ESTATE

offrs.com is proud to announce our continued success in customer service and providing outstanding value to the real estate industry. With over 4,000 agents using our platform, offrs.com reviews continue to be tracked on popular review sites including Google Reviews, Crunchbase and other reputable review websites.
"Our company has always been focused on providing value to our customer", says Rich Swier. "Some of the efforts we are most proud of is our unlimited free online training for all our customers, and our community help center where we respond to questions on a daily basis and share the insights with our customers to help them improve their business.