Offrs.com Announces R.O.O.F. - Real Estate Office of the Future

Offrs.com launches first artificial intelligence driven assistant for real estate brokerages.

offrs.com, the leader in Smart Data and Marketing for real estate, today announced the launch of their artificial intelligence driven system for real estate brokerages. The official launch event takes place at the historic Ritz Theater in Austin, TX, during the annual Keller Williams Mega Camp. This launch party will also unveil, “Raia,” an artificial intelligence assistant that provides marketing automation for real estate brokerages and agents they serve helping them create the real estate office of the future.

"The genesis of ROOF started with predictive analytics and our ability to marry big data with marketing for real estate agents, but today we are excited to launch the first artificially intelligent real estate assistant for brokers - RAIA. She will help brokerages own the future of Real Estate,” said offrs.com Co-founder, Rich Swier.

Artificial Intelligence has begun to surface in applications in many industries, but this will be the first artificially intelligent assistant for real estate agents and brokers that will help them execute important tasks required to grow their business. RAIA will help increase production, improve marketing and be the primary driver for the real estate office of the future.

“We believe we’re solving an enormous business challenge for brokerages by providing data and metric driven business solutions specifically designed to transform our clients into real estate offices of the future. The bleeding edge of technology is where offrs.com is positioned and the opportunity is here for brokerages, now,” said offrs.com Co-founder, Mark Dickson.

The ROOF program combines predictive analytics, artificial intelligence and machine learning algorithms to help brokerages identify, target and touch prospective sellers. In addition to providing Smart Data and a robust prospecting platform, the ROOF program also provides automated services that create a systematic approach to lead generation. “Imagine having a digital assistant leveraging artificial intelligence to enhance fully automated outreach each and every day for a brokerage. We are not just predicting the future, we will be building the future for our customers. The ROOF program is going to ‘wow’ brokerage owners,” said offrs.com VP National Business Development, Frank Chimento.

About offrs.com

Since 2012, offrs.com has been a leading provider of Smart Data and Marketing products and services for real estate agents and brokerages. With flagship programs like R.O.O.F. (Real Estate Office of the Future) offrs.com leverages artificial intelligence to automate lead generation for real estate brokerages and agents. Offrs.com serves thousands of real estate professionals from all major national franchise brands and large independent real estate brokerages.

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offrs.com Launches First Ten Real Estate Offices of the Future

Leveraging Artificial Intelligence and predictive analytics, offrs.com works with top brokers to launch R.O.O.F. in major cities across the United States to revolutionize lead generation.

Today offrs.com announced the launch of the first ten Real Estate Offices of the Future (a.k.a. R.O.O.F.). Each R.O.O.F. is provided exclusive access to the offrs.com smart data platform and marketing platform. R.O.O.F. clients also benefit from offrs.com’s patent-pending algorithm that predicts future listings and automates lead generation.

"The primary reason we have so much interest in ROOF is because we have automated lead generation for real estate agents and brokers. We leverage big data, machine learning algorithms and automated prospecting to identify home owners looking to sell. " stated Mark Dickson, CEO of offrs.com.

offrs.com has already deployed a ROOF in multiple major markets including Seattle, Los Angeles, New York, Washington, D.C., Tampa and Miami. The first Real Estate Offices of the Future include industry leaders from REMAX, Keller Williams, Berkshire Hathaway HomeServices and members of the Leading Real Estate Companies of the World network.

During the first month of the ROOF program, offrs.com identified more than 1,000 potential listings with a combined market value of over $600,000,000 (and $18,000,000 in gross commission income) for R.O.O.F. clients.

"We see the ROOF program transforming how every real estate office will do lead generation in the future. By combining the power of artificial intelligence and a proven marketing program we will enable our brokerages to be first in line for every listing," claims Rich Swier, Chief Visionary of ROOF.

Search portals like Zillow.com and Realtor.com are the market leaders in buyer lead generation, but until now, no other company has provided a solution for systematically generating seller leads. Currently, 80% of seller leads are created through referrals and existing relationships but recently research has suggested that over 50% of seller leads in the next five years will be driven by predictive analytics and artificial intelligence.

"In the United States over 5,000,000 homes are sold each year and the opportunity to be the leader in not only predicting who will sell, but also connecting the seller to a quality Real Estate Office of the Future, is exciting to us. " concludes Mark Dickson.

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Smart Data Real Estate and the Future of Real Estate Marketing

Nearly 90% of realtors use direct mailers as one of their marketing outreach methods. What many of these realtors may not know or realize is that a mass mailing has one of the lowest conversion rates when it comes to generating real estate seller leads.

Nearly 90% of realtors use direct mailers as one of their marketing outreach methods. What many of these realtors may not know or realize is that a mass mailing has one of the lowest conversion rates when it comes to generating real estate seller leads.

Some realtors send out a mailer to every door in the area any time they get a new listing to use it as a testimonial for their business acumen. Smart data real estate strategy has proven time and time again that prospects don’t respond to generic mailers, but rather to specialized marketing campaigns. That’s another reason why digital advertising isn’t a one-shot guaranteed lead generation method either.

Banner ads and email lists without a carefully crafted message that accurately represents the brand and speaks to the potential seller is likely to fail to convert real estate internet leads as well. These methods often come up short for conversion because the demographic didn’t necessarily ask for it. Another reason digital campaigns without a clear message are overlooked is that there’s no call to action.

Mark Dickson, co-founder of Offrs.com, recommends realtors give their own copy a “smell test” to analyze the content they are sending out and honestly think about how they would respond to it if they received it in their inbox or mailbox. Too often, realtors focus more on their logo and get that confused as the main representation of their brand when in fact their communication methods and content are an even stronger factor.

“Your brand is your messaging – it’s everything you send out,” Dickson says.

When creating specialized messages, you can use smart data real estate to build better relationships. Offrs.com territory filters allow you to subdivide an area based on specific demographic criteria. It’s not just about discovering listing leads. The future of marketing with smart data involves word of mouth referrals just like “old school” real estate marketing.

Investor properties and word on the street (literally) are ways that agents who market to the leads brought in by Offrs.com territories can get more business and leverage their exposure in a specific area. While realtors and their ISAs might get about 100 phone calls logged each month, the Offrs.com automated call system makes 1000 calls a month to generate and verify potential seller leads on behalf of our territory licensees.

Realtors and agents don’t always have time to be their own marketers and telemarketers. In fact, Offrs.com co-founder Rich Swier, Jr. points out that agents who outsource these tasks see the most success because they have more time to build actual relationships and close sales rather than generate leads through marketing.

Dickson reiterates that consistency is key for the success of a long-term marketing campaign. “A lot of times people give up too quickly,” says Dickson. Some of the most successful realtors have seen their success materialize over the course of years rather than a shotgun approach to their initial touch campaigns. Swier also provides insight about “the hill effect” of initially taking the time to gear up early campaigns and build the right, meaningful relationships to get over the hill and see the referrals and dividends come through thereafter. Continuously marketing is necessary to keep the pipeline filled and that’s where the consistency concept is lost on a lot of realtors who are not familiar with marketing and business development but want to simply close deals.

Watch the full video of this conversation (“Episode 2: The Future of Marketing”) to get all of the insightful advice shared between Offrs.com co-founders Mark Dickson and Rich Swier, Jr.

Get better seller leads today. Schedule a demo with one of our consultants and find out how Offrs.com can take your real estate business to the next level.

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offrs.com Reviews on Glassdoor.com

offrs.com achieves 5 star ratings and reviews on Glassdoor.com

offrs.com is proud to have achieved a high ranking on Glassdoor.com. We pride ourselves on building great products with great people. We have maintained a 5 star rating with Glassdoor.com since we started.

Here are some reviews here.

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Who is offrs.com

Since 2012, offrs.com has been a leading provider of Smart Data and Marketing products and services for real estate agents and brokerages. With flagship programs like R.O.O.F. (Real Estate Office of the Future) offrs.com leverages artificial intelligence to automate lead generation for real estate brokerages and agents. Offrs.com serves thousands of real estate professionals from all major national franchise brands and large independent real estate brokerages.

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How to generate Seller Leads

Generating Leads requires more than just data and tools. You need to dedicate time and create a process that is consistent and leverages best practices.

I am by no means an expert in Real Estate. My background is primarily in online marketing, math and building web apps. When I got started working in the real estate industry (starting offrs.com - a tech company focused on helping agents/brokers) about 3 years ago, I had a lot to learn about the industry, about agents and most importantly on "real estate marketing".

My first focus was "seller lead generation". So I surveyed agents and brokers on what they were currently doing, and the answers were pretty much all the same 1) Word of Mouth / Referral 2) Postcards 3) Networking. So as you can imagine my wheels were spinning on how we could add the power of technology into the market to expand and improve on how agents generate seller leads.

The first step in any marketing campaign (or for any business to operate) is to identify your market. So...

STEP 1: Where is my customer?.

Well, the answer is "every house". So this poses a problem. Nobody has the time or budget to market to every home owner, especially if it requires multiple touches and a genuine conversation to build a relationship. So you should identify a "Territory" where you feel you have the best chance of winning business. It could be the neighborhood you live in, or an area where you feel there is little competition. Remember, the territory will become your "product" and you will need to be the "expert". So pick something that will suit you and your vision for your business.

Next... we need to target homeowners who are looking to sell (Not Easy). So this is where my background in math kicked in. What if we can identify home owners more likely to list their home and respond to our marketing. Obviously, this would greatly reduce the number of homes I would need to target.

STEP 2: Identify home owners most likely to list their Home.

Of course this is not easy. We ended up building an algorithm that takes in consideration hundreds of variables, and requires access to massive databases of properties and consumers. Remember, it's not just the algorithm, but also the data itself. Having easy access to all the home owners in your area, phone numbers, mailing address, emails, social media links are all required to put together a marketing campaign. If you don't have access to this data and algorithm, then you may have to brute force and knock on every door, every 3-6 months. Not easy.

STEP 3: Create your "Campaign"

This is where most agents don't invest the time (and money) needed to really stand above the competition. Unfortunately, if everyone is sending the same postcard, with the same design and layout - the consumer begins to become numb to it's effect. We all have experienced this on the web, where we ignore banner ads, because we know what they look like and where they are - so we just don't pay attention to them. This means you need to really step up the game, and come up with unique ways to highlight your marketing (even if it's a direct mail). You also need to think about creating a multi-touch campaign leveraging other channels (phone, email, social media, online ads, letters).

So instead of relying on Just Sold, Just Listed - think about what can help you build a true relationship with the home owner. How do you create a "digital bond" with every home owner. This is the "Holy Grail" of marketing. If you have a home owner who values your monthly email, or sees your facebook posts, or responds to your txt messages - you own that listing.

It's not easy. It does take time. But it will secure your place at the #1 agent in the area.

STEP 4: Keep the Conversation Going.

Once you identify a home owner and created a connection, they may not be looking to list their house tomorrow, so you need to keep the conversation going. Implement a system to do "sphere marketing" where you send them a friendly txt message every so often, add them to a email newsletter or simply remind yourself to call during holidays. Once you have created the "digital bond", you are in first position to get the listing (unless they forget about you). Don't let them forget you are the expert.

I hope these simple steps explain how to generate seller leads. It is definitely a long term commitment. There are no short cuts to building relationships, but there are amazing tools that can automate the front end (identifying potential sellers) and on the backend (automating sphere marketing).

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offrs.com voted best Predictive Analytics platform for Real Estate

offrs.com is proud to announce our continued success in customer service and providing outstanding value to the real estate industry. With over 4,000 agents using our platform, offrs.com reviews continue to be tracked on popular review sites including Google Reviews, Crunchbase and other reputable review websites.

"Our company has always been focused on providing value to our customer", says Rich Swier. "Some of the efforts we are most proud of is our unlimited free online training for all our customers, and our community help center where we respond to questions on a daily basis and share the insights with our customers to help them improve their business.

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offrs.com - We predict future listings for Real Estate

Mark Dickson thinks he’s gotten pretty close to predicting the future — at least in the world of residential real estate.

As founder and CEO of Sarasota-based offrs, he runs a startup that can tell Realtors which homes in a specific territory are most likely to be listed for sale in the next year. With that information, Realtors and brokers can then concentrate their marketing efforts on the most receptive targets.

“Big data and predictive analytics are really the future of marketing in every industry,” says Dickson, a former commercial real estate broker in Jacksonville and Washington, D.C. “We’re able to create custom audiences using our predictive analytics so that Realtors can advertise only to the people we believe are most likely to sell their home in the next 12 months.”

The company began in a garage in Dickson’s Lakewood Ranch home in January 2015. It started with a focus on Florida and Washington, D.C., and now it’s now expanded to 42 states and works with some 2,000 Realtors at firms such as Keller Williams, Sotheby’s International Realty and Coldwell Banker. (Dickson declines to provide any sales/revenue figures.)

“And we’re continuing to grow significantly,” says Dickson. “By the end of 2016, we’d like to have full national coverage.”

To get there, offrs plans to add 10 employees to its current Sarasota staff of 20, and increase its number of field-based sales reps from 20 to 60.

The company’s forward-looking information comes from an algorithm that leverages property and consumer data. Dickson developed the initial basis of that formula with the help of business partner Rich Swier, co-founder of Sarasota co-work space and business incubator the HuB, where offrs is headquartered. The pair then worked with Ph.D.s in statistical analysis to refine the algorithm and take the most scientific approach possible in identifying the properties most likely to be put on the market.

The algorithm looks at dozens of variables that can impact home sales. That’s everything from loan-to-value ratios and age of the youngest child in the household to how long people tend to own homes in a specific neighborhood. Properties are given a score from zero to 100, and those with ratings over 70 are considered prime targets.

“At that point, we would recommend the Realtor reach out to them on a monthly basis,” says Dickson. “And ultimately if that person is going to list their house, we’ve given the Realtor we work with a competitive advantage to be the first one in the door to secure the listing before anyone else.”

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