Wednesday, 1 February 2017

Offrs Reviews

offrs.com is a leading provider of Smart Data and Marketing products and services for real estate agents and brokerages. With flagship programs like R.O.O.F. (Real Estate Office of the Future) offrs.com leverages

Offrs Reviews

Thursday, 19 January 2017

Offrs.com Announces R.O.O.F. - Real Estate Office of the Future

The genesis of ROOF started with predictive analytics and our ability to marry big data with marketing for real estate agents, but today we are excited to launch the first artificially intelligent real estate assistant for brokers - RAIA. She will help brokerages own the future of Real Estate," said offrs.com Co-founder, Rich Swier.
Artificial Intelligence has begun to surface in applications in many industries, but this will be the first artificially intelligent assistant for real estate agents and brokers that will help them execute important tasks need to grow their business. RAIA will be help increase production, improve marketing and be the primary driver for the real estate office of the future.
"We believe we're solving an enormous business challenge for brokerages by providing data and metric driven business solutions specifically designed to transform our clients into real estate offices of the future. The bleeding edge of technology is where offrs.com is positioned and the opportunity is here for brokerages, now," said offrs.com Co-founder, Mark Dickson.
The ROOF program combines predictive analytics, artificial intelligence and machine learning algorithms to help brokerages identify, target and touch prospective sellers. In addition to providing Smart Data and a robust prospecting platform, the ROOF program also provides automated services that create a systematic approach to lead generation. 
"Imagine having a digital assistant leveraging artificial intelligence to enhance fully automated outreach each and every day for a brokerage. We are not just predicting the future, we will be building the future for our customers. The ROOF program is going to 'wow' brokerage owners," said offrs.com VP National Business Development, Frank Chimento.
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Tuesday, 17 January 2017

YOU'RE INVITED TO THE PARTY!

When a real estate agent wants to market to seller prospects, what is the best strategy for generating listing leads? Most companies that offer listing lead generation services will farm lists of contacts, but the quality of those contacts isn’t guaranteed in the least.
The proven proprietary algorithm used by Offrs.com processes over 200 points of data for every home in your area compiled from the 10 largest data providers in the U.S. to deliver a comprehensive list of seller prospects. With the list of properties that are highly likely to sell in the next 12 months, agents receive the property owners’ contact information and other vital information to begin reaching out to them. But having a way to reach prospects is only the beginning of the pathway to conversion.
Realtors and agents know the number one key to selling someone on your services is building a meaningful relationship. Sending out mass mailers when it comes to establishing yourself in the area isn’t the recommended approach anymore. Not to worry though. While the channels to reaching your audience have changed in the digital age, the game is still the same.
The benefit of using services like Offrs.com is that you’ve already been invited to the right party so you can meet the right people. It’s all a matter of what you do with the conversation that converts your prospects into leads, and your leads into closed sales.
We’re not saying you have to be a professional pick-up artist to increase your chances of being successful in this arena. We’re actually here to tell you the opposite – speaking directly and personally will go much further for your cause. Define what makes you unique and discover what marketing strategies make you stand out in a saturated market place.
Consumer research has shown that potential clients want to know that a marketer has researched them and knows how to speak their language. In a content-loaded society, you can’t afford to be deliver generic, impersonal messages if you want to build a relationship. With a targeted list of selling prospects, your marketing efforts can become more concentrated and focused on the personal relationships that you can form rather than compiling the biggest lead list.
Introducing yourself and inviting a potential client to contact you with any questions they may have is a better approach than a bland corporate branded mailer. You’re not a template. You’re not a robot. You’re a person with individual interests. Just like your clients are real people, not just search results or listings. Connect with them on the most basic human level and let them know that it’s your goal to get to know them better.
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Wednesday, 11 January 2017

LEAD GENERATION ON GOOGLE AND FACEBOOK

There are a lot of companies offering Lead Generation solutions that leverage ad networks like Google and Facebook. I thought it would be helpful to provide some insight into how these systems work, and some important tips every real estate agent should know before investing in an online ad campaign.
First it's important to know the basics. How do Online Ad Campaigns work:
First you choose an Ad Platform (The big ones are Facebook and Google, but there are others) Second you develop your Ad and the Call to Action (what is going to get them to click?) Third, you need a Landing Page (something that speeks to the Call to Action). Most people send clicks to the home page of their website, but this can hurt your conversion rate. Ok. So now you have a good idea of the basic needs of an online campaign. AD PLATFORM + AD + LANDING PAGE.
Now it's important to understand the "User Behavior" of different ad platforms too. Not all ad platforms are created equal. The mind set and the user experience of every website is different. Here are the basic differences

OFFRS.COM VOTED BEST PREDICTIVE ANALYTICS PLATFORM FOR REAL ESTATE

offrs.com is proud to announce our continued success in customer service and providing outstanding value to the real estate industry. With over 4,000 agents using our platform, offrs.com reviews continue to be tracked on popular review sites including Google Reviews, Crunchbase and other reputable review websites.
"Our company has always been focused on providing value to our customer", says Rich Swier. "Some of the efforts we are most proud of is our unlimited free online training for all our customers, and our community help center where we respond to questions on a daily basis and share the insights with our customers to help them improve their business.

Thursday, 29 December 2016

WHY SHOULD YOU CARE ABOUT REAL ESTATE PREDICTIVE ANALYTICS?

If you’re a realtor, you know how much being the first in the door can impact your likelihood of getting a seller listing. Predictive analytics when applied to real estate marketing and utilized correctly can significantly affect how you generate seller leads for real estate.
Four years ago, when Mark Dickson co-founded Offrs.com with Rich Swier, Jr., they realized quickly there was a gap in the real estate industry that didn’t account for the full potential of the digital age. “There was no technology or systems in place to help realtors identify actual seller listings,” says Dickson. After identifying a need, Dickson and Swier assembled a team of Ph.Ds to crunch numbers and create a solution using smart data for real estate to project who will likely sell in a 12-month period.
The premise of their business model is based on Dickson’s previous real estate experience and the use of predictive analytics - a new approach to real estate marketing for seller leads.
So, what exactly is predictive analytics and why should realtors care about this term? Predictive analytics takes past behavior and uses this information to predict what will happen in the future. And when it comes to smart data real estate, it’s a game changer.
According to Swier, using this tool in your marketing strategy allows you “to start with prospects that are more likely to sell than not.” Dickson adds that it’s a way of “being smart with your time and money.” But let’s get into exactly how and why predictive analytics is a proven successful approach to generating seller leads.
Dickson talks about how the realtors use six different touch types (phone, email, text message, digital advertising, handwritten notes, and hosting events) to form relationships. The Offrs.com platform incorporates each of these touch types into a systemic approach to real estate marketing using predictive analytics to determine who realtors should focus their efforts on reaching out to.
Swier makes a good point that 70% of sellers select the first realtor that reaches out to them if they didn’t already have someone in mind or they weren’t referred to someone by word of mouth. Predictive analytics is about knowing who is likely to sell and reaching out to them in a way that appeals to their specific communication style before a fellow realtor does. The other advantage to implementing predictive analytics into your real estate marketing strategy is the ability to scale your business with this model.
“Technology is changing this business,” Dickson mentions in his conversation with Swier. To create a scalable business model, you need to have the right tools, systems, and processes in place. “That’s what Offrs.com and R.O.O.F. bring to the table,” says Dickson.