Sunday 19 March 2017

OFFRS.COM FREE SPHERE MARKETING TOOLS

One of the commitments we make at offrs is to offer value to all real estate agents who register on our website. Obviously our flagship product offrs (where we generate listing leads using our smart data) is how we provide the most value to our clients and how we make money - but we understand it's not for everyone.
So we decided to offer SPHERE MARKETING at no cost for 6 months for any agent who registers on our website (you can do so here: http://offrs.com/sphere).
Just because it's free, doesn't mean it doesn't have value. In fact if you were to buy the equivalent of what we do with other companies it would cost over $100 a month.

DIRECT MAIL 2.0 - USING SMART DATA TO BUILD RELATIONSHIPS

On its own, with blanket content and target lists based on outdated surveys, direct mail has always been a shot in the dark. However, with the right messaging and directed at digitally-highlighted audiences, direct mail’s tangible, tactile impact can play a key role in your multi-touch marketing efforts, helping to personalize your outreach and ultimately nurture leads into listing appointments.
Looking at direct mail as it had always been, it’s easy to see why it had its problems. As an industry, we know that agents don’t have the labor resources or bandwidth to send out hundreds or thousands of personalized correspondences each month. We also know that mass mailing efforts which prioritize messaging with quantity over quality is nevertheless still very expensive and relatively unrewarding in terms of conversion and ROI. And of course, without direct relevance to them, most homeowners sift through and toss impersonal mass mailers - literally throwing your money into the trash. A prime example of why direct mail alone isn’t enough.
Here’s where Direct Mail 2.0 comes into play. First, our browser-based platform provides customizable templates with the ability to create and send what appears to be “handwritten” direct mail pieces to targeted groups, making it appear as though you’ve personally scribed a letter to the home owner. Why is personalized, targeted messaging so important? Because when a homeowner receives a mailer, it’s going to be the first introduction to your brand and more importantly, your expertise in the area. So when it comes to crafting the right direct mail message, there are only two words that matter: Smart Data.
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SMART REPORTS - A GREAT FIRST IMPRESSION

Nothing shows value like… showing it… literally. Handing over the math, homework done… here’s my card, call with any questions! It’s hard to argue the value in someone proactively delivering the answer to the one question you’ve been pondering as a homeowner for the last few months, namely “what kind of market is my neighborhood in and where does my home fit into that equation?”'
Okay, so maybe that’s every agent’s dream and value is fairly subjective, but what if you could generate the sort of neighborhood-by-neighborhood home valuation and market trend data that homeowners are hungry for… and more, what if you could know which ones are most hungry for it… by name? Intro Smart Reports, the perfect First Impression tool for offrs agents. Smart Reports are an automated foot-in-the-door, homeowner-oriented report that can be quickly and easily sent out to all of your highest-scoring leads without giving up the personalized, hand-written touch necessary to connect with them.
Smart Reports are branded to you. That means there’s no question as to who is providing the value… you are. They’re generated at the press of a button via the offrs Smart Report generation screen in the offrs platform and can be delivered along with what appears to be a handwritten cover letter that you can either type yourself or base off a myriad of expertly-written templates. The data itself is made easier to read with a section-by-section breakdown that informs the average homeowner of market terminology and definitions… again, the sort of down-to-earth, yet detailed information that is so hard to come by these days.

Wednesday 15 March 2017

Real estate web site predicts potential sellers

Offrs uses data to predict whether homeowners will sell — long before they put a sign in their front yard.
Dickson's site uses monthly information from 20 different database providers — whether a property is mortgaged and by how much, equity levels, and the like. The site also drills deeper, though, to sift through the backgrounds of each property and its owner, he said.
"Any type of life event, like a divorce or a bankruptcy filing or a kid going to college, that is the type of information that affects the property score," Dickson said.
The Offrs.com algorithm assigns a score of 0 to 100 on each property in a given neighborhood, which is, in turn, meant to be an indication of how likely a homeowner is to sell.
A green dot means that a home scores between 50 and 75 on this scale. A blue dot is even a stronger candidate for sale, with a score of 75 to 100.

Offrs.com Announces R.O.O.F

The ROOF program combines predictive analytics, artificial intelligence and machine learning algorithms to help brokerages identify, target and touch prospective sellers. In addition to providing Smart Data and a robust prospecting platform, the ROOF program also provides automated services that create a systematic approach to lead generation. 
"Imagine having a digital assistant leveraging artificial intelligence to enhance fully automated outreach each and every day for a brokerage. We are not just predicting the future, we will be building the future for our customers. The ROOF program is going to 'wow' brokerage owners," said offrs.com VP National Business Development, Frank Chimento.
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offrs.com

offrs predicts future listings in the real estate market. With over 4,000 agents using our Smart Data Platform, we have helped agents and brokers increase their revenue, improve retention and accelerate recruitment.

Tuesday 28 February 2017

The Best Ways To Get Seller Leads

There is no shortage of land leads for the best operators ever! While this is valid, it's likewise vital that subsequent to getting your permit as a land operator, you comprehend that you are beginning your own business and you need to have 100% duty for your own business.

In land, lead era spells cash. The development of your business and your wage are both fundamental for your prosperity and fearlessness. Being a land financial specialist myself, I have met numerous who haven't possessed the capacity to finalize a negotiations in months, while some others have been profiting consistently.

For specialists, the most troublesome thing is working out the best lead era strategy. One that turns out to be effective over and over. Lead era is the SINGLE most vital thing for you to do as an operator. Most likely, there are numerous specialists, assets, and data accessible that can show you what to do, however they can just help you. At last, it just relies on upon YOU!

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